Third ‘Transporter’ Trailer Totally Teases

August 28, 2008

Filed under: Action, Thrillers, Lionsgate Films, Remakes and Sequels, Trailers and Clips

“Rules Remain The Same, Except Some Changes.”

I recall first seeing that tagline attached to a billboard touting The Transporter 3 at Cannes last Might (whether or not I actually saw the picture at JoBlo.com then, all that matters is they still have it now) and dismissed it as a clumsy phrase with something perhaps lost in the translation from the European investors into big, fat, shiny English.

And yet IGN has the first domestic teaser up for the film, and that tagline appears almost verbatim. I probably shouldn’t care, and you probably don’t, but it’s just a further indication that even the filmmakers — well, their marketing team — have barely half a heart in this puppy.

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